M&S go green: we go to work
31/03/2011
Sustainability has always been a big issue for M&S. Using its nationwide campaign Plan A, it’s working hard to become the world’s most sustainable major retailer by 2015 – an admirable ambition.
As part of the pre-launch work around its new sustainable learning store, we were asked to produce a video, presentations and an industry paper on the plans. The idea was for us to communicate the uniqueness of the revolutionary 12,400ft Simply Food store which is being built exclusively on a brownfield site on Ecclesall Road.
Complete with one-of-a-kind features such as rainwater-supplied toilets, a living roof and walls, and sun pipes to reduce energy use, the store is set to become one of the most sustainable retail outlets in the UK.
To find out more, watch the video on our YouTube channel.