Bauer plans experiential campaign for Ford
31/03/2011
Our experiential experts are currently working on the live event launch of the new Ford Focus and have told us to expect a theatrical extravaganza using state of the art technology..
Ford’s partnership with Bauer Media is designed to drive awareness of a Facebook page through which 200 people will win the chance to attend the large experiential live event to celebrate the launch of the car, at a secret London venue.
Hosted by Tim Lovejoy and featuring a live headline music act the event will mark the end of a two month promotion across TV, cinema, press, outdoors and online, all of which will feature URLs encouraging consumers to visit Facebook.