Every product launch matters. When it’s Harrods, it matters more.
When Harrods needed a punchy product launch for the new staff intranet we designed, our internal comms people were on the next train to Knightsbridge.
Internal marketing can be tricky. Particularly if you want your staff to love a new product. That’s why our comms experts went to town on the launch of the new Harrods intranet – crafting everything from focus groups and pre-launch teasers, to nifty straplines and an exhilarating launch day.