Experiential marketing brings BT ad closer to customers
Supporting the BT ad campaign ‘Chit vs. Chat’, the BT living room experiential marketing roadshow invited the public to pop in and call anywhere in the world.
Kitted out to look like a cosy living room, the giant structure toured six high-profile UK locations. The experiential marketing activity allowed BT to engage with its audience on an emotional level and offer a unique brand experience.
We're now helping BT roll out its BT Infinity package nationwide with a series of experiential roadshows.