Our Culture

Where we post about topics that matter to us, puzzle us and share our insights and inspirations. Enjoy and join the conversation!

on Wed, May 16, 2012 by Adam Nash

Does naming your brand after a food make it more sticky?

I make no apologies for this blog looking more like a menu than usual. We’ve seen the fruit bowl raided for names: Blackberry; Plum (baby food); Apple Corps and now technology products are going all out to take names from the kitchen cupboard. Google’s Android operating systems have been given a dessert-related titles: Cupcake, Ice Cream Sandwich, Jellybean and Key Lime Pie. There’s also the Linux-based computer, the Raspberry Pi.
Read the full story...
on Fri, Apr 27, 2012 by Jennifer Crowther

How to give corporate communications the [Steve] Edge

Legendary cockney branding guru, Steve Edge, gave a lecture for Creative Networks in Leeds this week. Adam Nash, Head of Creative and Jennifer Crowther, Digital Project Director, went along for an evening of birthday cake and hilarious anecdotes from a man who has led the most extraordinary life.
Read the full story...
on Tue, Nov 1, 2011 by Adam Nash

Inspire. Create showcases Leeds' young designers

The graphic design and digital design works on display at the Inspire. Create event in Leeds was of an incredibly high standard, making it hard for us to pick a winner! Inspire. Create logo
Read the full story...
on Mon, Oct 3, 2011 by Adam Nash

Magic in the method

Head of Creative Adam Nash took time out from a busy schedule of branding and design work to take a closer look at the work of photographer Nadav Kander, and take inspiration from the techniques he uses to create his stunning portraits. Deadwall taken by Nash at Factory Records, 2011
Read the full story...
on Fri, Sep 30, 2011 by Melanie Paterson

Bringing gamification into employee engagement

We investigate the growing use of gamification in marketing and advertising, and the potential for this trend to have a big impact on employee engagement and internal communications.
Read the full story...
on Thu, Sep 8, 2011 by Liz O'Connor

Why great writing’s more pub gossip than Times crossword

Our Senior Communications Specialist, Liz O’Connor shares five essential tips for creating engaging content that people want to read.
Read the full story...
on Mon, Sep 5, 2011 by Christopher Byers

My first experience of corporate video production

Ever wanted to know what it’s like working in corporate video production? Runner Chris Byers gives us a look behind the scenes at his first film shoot.
Read the full story...
on Tue, Aug 30, 2011 by Siobhan Wilkins

Event managers prepare for Moonriders

The event management team from our London office have been doing well squeezing in training sessions around their busy schedules.  But with just three weeks left before their 100km charity bike ride, the reality of the challenge is starting to hit home. moonriders night cycle event
Read the full story...
on Fri, Aug 26, 2011 by Rob Smalldon

Stage collapse: An event manager’s nightmare

In the wake of recent stage collapses at the Pukkelpop and Sugarland festivals, Rob Smalldon, Head of Production for Logistik’s event services division looks at how to avoid every event manager’s worst nightmare.
Read the full story...
on Thu, Aug 11, 2011 by Sharon Ward

Sustainable festivals: Is big always beautiful?

Our Corporate Responsibility Manager Sharon Ward loves the atmosphere at boutique festivals like Deer Shed, and enjoyed the entertainment at Lattitude festival. But, as Harry Hill would say, which is better? Deer shed boutique festival
Read the full story...
on Thu, Aug 4, 2011 by Melanie Paterson

Fonts on display

Our graphic designers were very impressed when we unveiled our new font-themed office display at Logistik HQ! Font design exhibition
Read the full story...
on Fri, Jul 22, 2011 by David Hatton

Is everything OK with your meal?

Creative Director David Hatton considers the communication strategies employed by restaurant brands. brand communication, service delivery
Read the full story...
on Tue, Jul 19, 2011 by Sharon Ward

More content that contentious?

Corporate Responsibility Manager Sharon admits it’s 23 years since she first dreamt of seeing Morrissey perform live. But now the time has finally come, will the Morrissey brand live up to expectations?
Read the full story...
on Mon, Jul 18, 2011 by David Hatton

Creative Director David Hatton spends an afternoon with brand Hepworth

Last week Creative Director David Hatton had a brief lull after a big pitch week, so he packed himself off to Wakefield to see the brand new Hepworth Gallery. Hepworth Gallery brand experience
Read the full story...
on Mon, Jul 4, 2011 by Justine Lindsey

Sustainable development and innovation at Greenhouse Leeds

Last month Simon, Lisa, Melanie and Justine went on a tour of Leeds’ newest sustainable development - Greenhouse in Beeston.
Read the full story...
on Mon, Jul 4, 2011 by Chris Walters

From brand experiences to band experiences: Glastonbury 2011

Everyone who samples the Glastonbury brand experiences something different, but 13 years ago, when I went to Glastonbury as a 16 year old with no wellies or waterproofs, my experience was rain – and lots of it.
Read the full story...
on Thu, Jun 30, 2011 by Sharon Ward

Exquisite event management: Grassington Arts Festival

VIP wristbands secured and we enter Grassington Arts Festival’s Festival In A Field enclosure. Wrapped in new sponsor’s Welcome to Yorkshire hoarding and set against the most glorious backdrop of rolling hills, Grassington Festival is one of those unique experiences that really sticks with you - partly thanks to the amazing setting and partly thanks to some superb event management.
Read the full story...
on Mon, Jun 27, 2011 by Alex Berry

Non-standard TLDs - the future of brand communication?

Okay, so everyone’s heard of .com .co.uk .org and .tv and even .info. But how about .coke, .apple or .fashion? Thanks to a new ruling passed by ICANN on Monday, it will soon be possible for businesses to purchase the domain suffix of their dreams – offering up fresh scope for the strategic communication of brand and campaign names.
Read the full story...
on Wed, Jun 22, 2011 by John Young

The day our event services staff hit the ground running - literally

Six of Logistik’s finest event services and communications bods turned out to tread the rain-soaked streets of Leeds on Sunday for the Jane Tomlinson Run For All 10k. Event Services Staff Enter Run For All 10k
Read the full story...
on Fri, Jun 10, 2011 by Nicki Algar

This year's finest

Six floors of this year's finest from the Graphic Art & Design, Fine Art, Architecture, Landscape Architecture, Design and Interior courses at Leeds Met are now on display. This is what we thought...
Read the full story...
on Fri, Jun 10, 2011 by Sharon Ward

Logistik takes to the streets!

Our event managers have come together to form the Logistik Leeds 10k team, and are busy getting in some last minute training before they take to the streets in support of Martin House Hospice.
Read the full story...
on Thu, Jun 9, 2011 by Simon Wilkinson

Brand marketing strategy by the kids for the kids

Melanie and Simon headed back to school last month for a World of Work day. Their task was to deliver a brand marketing strategy workshop to help kids to develop, brand and promote their own chocolate creations!
Read the full story...
on Wed, May 25, 2011 by Sharon Ward

Corporate social responsibility in a smart dress

Sharon reports on a recent Leeds Ahead event discussing corporate social responsibility and sustainability issues.
Read the full story...
on Tue, May 10, 2011 by Melanie Paterson

Internal Communications Exec Mel considers the view at Prague Castle

Every day at midday, crowds gather, cameras poised, to watch the changing of the guard ceremony at Prague Castle. This spring, Logistik Internal Communications Executive Melanie Paterson was among them.
Read the full story...
on Mon, Mar 21, 2011 by Kellie Allen

My first half marathon

Kellie tells us how she got past the infamous 11 mile mark
Read the full story...
on Fri, Mar 18, 2011 by Sharon Ward

Red Nose Day 2011

Here at Logistik, we’re not ones to shy away from a chance to do something funny or mildly ridiculous for charity.
Read the full story...
on Thu, Feb 17, 2011 by Sharon Ward

Can recycling change the way you watch TV?

How much TV can you watch in three hours? Six episodes of Come Dine with Me? Six repeats on Dave? A season of the IT Crowd?
Read the full story...
on Thu, Feb 3, 2011 by Sharon Ward

Props, crops and communications consultancy

In one of our favourite annual communications consultancy projects, Amelia and Bryony from the Grassington Arts Festival came to visit Logistik HQ this week to pick our brains about planning a seamless and successful event.
Read the full story...
on Wed, Feb 2, 2011 by Dirk Mischendahl

Meet Theresa Lindsay

Read the full story...
on Tue, Feb 1, 2011 by Emma Massey

From corporate content to killer cupcakes

Emma Massey tells us about the business conferences she helped deliver for EDF, and why she treated the London office to a spot of home-baking on her return.
Read the full story...
on Fri, Jan 28, 2011 by Melanie Paterson

Design student Rob bigs up his placement at Logistik

Design student Rob Helsby joined the team in our creative and digital web design studio for three months last year. He helped us out with everything from graphic design projects to being a runner on a video shoot.
Read the full story...
on Mon, Jan 10, 2011 by Sharon Ward

Separate recycling bins: let’s get them sorted

Sorting recycling is a pretty icky business unless it’s done straight away. Sharon Ward uses part rant, part anecdote to demonstrate the merits of using separate recycling bins.
Read the full story...
on Wed, Dec 15, 2010 by Lee Ford

Ice cold baby: video production for Down ‘N’ Outz

Behind the scenes with video production supremo Lee Ford, as he works on the filming of Down ‘N’ Outz’ music video on one of the coldest days of the year.
Read the full story...
on Mon, Nov 1, 2010 by Simon Wilkinson

Running like crazy

A beautiful stately home and countryside setting and a couple of renegade cows for good measure. It can only be the Harewood House 10k says Event Manager Simon Wilkinson.
Read the full story...

Logbook

Logbook is where we keep the stuff that inspires us. The things that make us laugh, think or simply enjoy the act of sharing.

It's evolving and we'd like your input.

Share your good stuff with us here