Bringing sparkle to retailer’s Golden Quarter sales push
06/01/2012
Inspiring store managers is the key to success in retail, and this time Asda really needed to push for the ‘golden quarter’ in the run up to Christmas. By creating and delivering an interactive, exhibition-style two-day event, we treated delegates to a show stopping catwalk show, presentations, an Extra Special Christmas dinner and a performance from a chart-topping band.
Day two started with a theatrical reveal of the shop floor, where delegates could explore, interact and enjoy products that would be sold during the Golden Quarter. Chef demonstrations, product information sessions and sampling also kept delegates mingling and interested.
Results are not yet in, but the event certainly got managers in the mood for a golden Christmas.